How to Develop and Launch Your Consumer Product
A step-by-step guide based on 20+ years of experience managing product development projects. Now applied for founders.
Who is this guide for?
You have a product idea. It has been living in your head for a while. You know it has potential. You can see it clearly.
But the moment you try to figure out how to actually develop it, everything
starts to feel complicated.
Where do I even start? What if I make an expensive mistake? What if I invest in this and it doesn't work? You don't need more inspiration. You need a clear starting point.
What you'll learn and implement with this guide:
How to stop second-guessing your way through product development
Get a clear picture of where to start and what your next steps are.
How to stop making decisions based on what feels urgent
And not what actually comes first. Bring calm into your leadership and day-to-day work.
How to avoidĀ timelines that slip and costly mistakes
Discover the 6 steps before you start the actual development of your product.
Hey! I'm Marie-Louise Anthonissen
With over 20 years of experience leading international product development at companies like Bosch and Philips, I bring the structure behind successful product companies into your business. Tailored for product founders.
I've managed complex engineering projects, coordinated global supplier networks, navigated certifications, overseen multi-million-euro budgets, and launched physical products across Europe, the US, and Asia.
And I combine that with a deep understanding of what it means to build consumer products that are personal and purposeful.
This is not about pushing products to market faster at any cost. Itā€™s about:
- developing products thoughtfully and professionally
- making decisions that protect your margins and your vision
- and building a system that allows you to grow without losing what makes your products meaningful
