WHAT I SEE AGAIN AND AGAIN

You have a product you believe in. A team you trust. And a nagging sense that you are still doing this the hard way.
You thought you would launch in a year. You are well past that now.
Decisions get made reactively, in daily check-ins, as things come up.
You have caught yourself doing steps in the wrong order, then redoing them.
And the thought that keeps returning: I don't know what I don't know.

THERE IS ANOTHER WAY TO RUN THIS

You know which step comes next, and why.
You brief a designer, an engineer or a supplier and know they have exactly what they need.
You decide on cost, timeline and risk before you commit the money, not after.
The work stops living in your head. It starts living in a process you own.
That is the shift from "I hope this works" to "I know what I'm doing."

WHAT THE AUDIT CALL ACTUALLY IS

It is a free 60-minute video call, one to one, focused entirely on your product and your process.
I ask. You talk. We go through how you are developing your product right now: your timeline, your team, your decisions, your manufacturing, your plan for launch. As things come up, I tell you what I would do, so you leave the call with useful answers in hand.

I am not selling you anything on the call. I am understanding your business in enough detail to tell you the truth about where it stands.
After the call, I take everything we covered and test it against my Predictable Product Development Framework, the one I built for product founders from my 20+ years developing products for brands like Bosch and Philips. Then I write your report.

THE REPORT YOU RECEIVE

This is not a summary email. It is a structured product development audit, written for your business, covering:

1. What is working well and should be carried forward.
2. The specific actions to protect your next milestone or launch, ordered by urgency.
3. An assessment of your process against the framework, scored gap by gap.
4. How to approach your next product differently.
5. A phase-by-phase deliverables check against my product development checklist, built for founders from those same 20+ years.

You see exactly which deliverables are in place, which are partial, and which are missing, and what to do about each one.

WHO IS GIVING YOU THIS

I am Marie-Louise Anthonissen, founder of Bureau Flo.
For more than 20 years I led international product development at Bosch and Philips, taking products from idea through to mass production, including a baby monitor line I led from first concept to the shelf.

Founders work with me for a few reasons. I have built products myself, so I know where the expensive mistakes hide. I take the way large companies run development and translate it into something a small, founder-led team can use, without the bureaucracy. And I am independent, so I have no reason to tell you what you want to hear. I look at your process, I tell you the truth, and I hand you specific next steps you can act on this week.

I have seen what missing structure costs. A single round of samples sent before they are final can cost €15,000 to redo. Certification on a complex product can run to €80,000. Most of that is avoidable with the right work done in the right order.

THIS CALL IS FOR YOU IF

• You are developing a physical consumer product and you are serious about getting it to market.
• You have momentum already: an idea, a prototype, a team, or a launch date, and you want to do the next part right.
• You are ready to look honestly at what is working and what is not.

It is not for you if you are still deciding whether to begin, or you want someone to tell you everything is fine. The audit is direct. That is the point.